SEO Growth Strategy

Mobile performance (43 → 90+)

Eliminated automatically by the Next.js rebuild — the root causes (Bootstrap, jQuery, Font Awesome, render-blocking scripts) don’t exist in the new stack.

Security headers

CSP, HSTS, COOP, X-Frame-Options, Trusted Types, X-Content-Type-Options, Referrer-Policy — all seven configured in next.config.js (confirmed absent via direct HEAD request; two more than an earlier PageSpeed-derived count of five).

Third-party script bloat

Broken/unknown trackers (SwellCX, bettermetrics.co, Nudgify) confirmed and flagged for the client to approve or drop — not silently removed.

Google fully deprecated the FAQ rich-result feature in May 2026, and no schema type has ever granted "eligibility" for a standard featured snippet — Google’s systems select those algorithmically. The 15 real FAQ Q&A pairs still get FAQPage markup, framed honestly as improving how other search engines and AI assistants parse the content, not as a snippet-box play.

Real Moz Keyword Explorer research, not just competitor-gap data. Two concrete findings: "kayak rental oahu" (127 searches/month, RWS not ranking at all — a real, addressable gap) and "stand up paddle board lessons oahu" (RWS ranks #4, but sits exactly at the minimum DA needed — a knife’s-edge ranking, not a comfortable one).

Not just a preservation asset — the cheapest, most directly controllable growth lever available. A dedicated post targeting "kayak rental oahu" specifically, alongside the dedicated Kayak Rental page, is a real, low-cost path to closing that gap. Even an irregular but real posting cadence beats a visibly dormant blog (last post 2024).

Confirmed real: FareHarbor operators can be discovered and booked directly inside ChatGPT. Genuinely novel discovery channel — but carries a reported 20-25% commission, still an open question pending FareHarbor dashboard access before treating it as a clean win.

GBP signals are the single highest-weighted Local Pack factor (~32%, see SEO Fundamentals). Concrete, actionable once access is confirmed: category accuracy, photo freshness, hours accuracy, address visibility, review response cadence.

Blue Planet Adventure Co. — same street, same river, direct competitor — is the real, named benchmark being tracked, not a generic "watch competitors" note.

Five real press mentions already recovered (Washington Post, Smithsonian, USA Today, Medium, Livestrong). Building on real, existing coverage rather than starting from zero.